Best Brokerage Accounts: Top Picks for New Investors


Trustworthiness of Fidelity

Fidelity is known for its free stock and ETF trades, making it appealing for many investors. For those interested in options, the fee is $0.65 per contract.

The trading experience is versatile with a mobile app, web interface, and a robust platform for active traders.

Fidelity caters to investors who need constant support, high returns on idle funds, and reliable research tools. It also gives access to major cryptocurrencies like Bitcoin and Ethereum.

Even though Fidelity boasts strong features, their broker-assisted trade fee is higher compared to others. This cost is relevant when assistance is required to execute trades.

Despite this, Fidelity’s reputation as a leading brokerage is well-deserved, especially for stock traders.


Charles Schwab

Charles Schwab is a fantastic choice for anyone interested in trading stocks and ETFs since they don’t charge anything for these trades. For those who like to trade options, the cost is just $0.65 per contract.

The company offers four trading platforms and three mobile apps, ensuring that investors of all types find something that suits them.

People appreciate Schwab because of its top-notch research and 24/7 customer support. The company has a strong reputation for good reasons. They provide quality customer service and have a wide range of investment options, including futures, forex, and fractional shares.

Whether someone is just starting with stocks or already experienced, Schwab can work well for them.

One thing to note is the low interest rate on uninvested cash in Schwab accounts, currently at 0.45%. This is one area where Schwab could improve.


Robinhood

Robinhood has shaken up the way people think about trading. What makes it stand out is the $0 cost for stocks, ETFs, and options trades, which is irresistible for many, especially those new to the game.

The platform is designed with mobile users in mind, but they offer a simple web-based version, too.

Many folks appreciate the ability to earn high interest on any cash that isn’t invested and the option to buy fractions of shares.

Although customer support used to be a problem, they’ve worked on it. If someone needs to talk to a real person, they have to request a callback through the app’s support system.


Webull

Webull offers zero-cost trading for stocks, ETFs, and options, attracting many casual investors. The platform caters to those who want a seamless experience on both mobile and desktop. It includes advanced tools suitable for active traders.

Users can explore a variety of investments, such as stocks, fractional shares, options, ETFs, commodities, and futures.

A notable feature is their virtual trading simulator, which allows people to practice without financial risk.

A drawback is that its research tools are a bit limited, and the educational content may not be enough for beginners just starting out.

Those looking for extensive learning resources might feel something’s missing. Still, for individuals seeking a simple yet advanced trading experience, Webull stands out as a compelling choice.


J.P. Morgan Self-Directed Investing


J.P. Morgan Self-Directed Investing
 is a no-nonsense platform perfect for those starting out in investing. Users can trade stocks and ETFs with no fees and options for just $0.65 per contract.

The platform is available on the web and through a mobile app that syncs nicely with Chase accounts, making it super convenient for Chase customers.

A standout feature is the array of support options, including in-person help. While they do offer fractional shares, uninvested cash earns a tiny 0.01% interest.


E*TRADE

ETRADE offers commission-free trading on stocks and ETFs, making it budget-friendly for investors. Options trades cost $0.65 per contract, and traders who hit 30 or more trades per quarter see this price drop to just $0.50.

Their platforms—Mobile, Web, and Power ETRADE—are designed for various skill levels, with Power E*TRADE catering particularly to options enthusiasts.


Highlights:

  • 24/7 Customer Support: Investors can get help anytime.
  • Educational Resources: A rich library helps new investors learn.
  • Volume Discounts: Frequent options traders enjoy lower prices.

Despite these perks, E*TRADE offers a mere 0.01% to 0.15% interest on uninvested cash and doesn’t support fractional stock shares, which could be drawbacks for some.


Interactive Brokers

Interactive Brokers offers stock and ETF trades at no cost. Options trading costs $0.65 per contract.

It’s perfect for advanced traders due to its variety of trading platforms: three mobile apps, two web-based platforms, and two desktop options.

They are known for low margin rates and quick trade execution. Seven platforms and global trading possibilities make it a favorite among experienced users.

One thing to keep in mind—it can be challenging for beginners as the website uses a lot of complex terms.


Public


Stock and ETF Trading
: No commission fees.


Options Trading
: Enjoy $0 trades and earn a small rebate per contract, between $0.06 to $0.18.

They offer platforms for both mobile and web users. The design is simple but effective, making trading smooth for everyone.

Public is especially great for those seeking high-interest returns on cash they haven’t invested yet.


Additional Features
:

  • Access to alternative investments like cryptocurrencies and bonds.
  • Offers a high-yield savings account.

On the downside, the platform lacks detailed research and data tools. This might not satisfy those who want more advanced tools. Public is more suitable for those looking for a straightforward, cost-effective trading experience.


Investing with SoFi Actively

SoFi Active Investing lets people trade stocks and ETFs without paying any fees. It uses an easy online platform and a mobile app. Options trading is also free.

It’s great for beginners and those who already use other SoFi services, like banking or loans.

Using SoFi’s service, investors can even buy shares at initial public offerings (IPOs). They get free advice from financial experts and can see what famous investors are buying.

While SoFi offers these unique features, it pays only 0.01% on cash that’s not invested. Plus, its research tools might not impress, compared to other companies.


Ally Trade

Ally Trade offers a zero-fee structure for trading stocks and ETFs, making it attractive for active traders. When it comes to options trades, they charge only $0.50 per contract.

Users can trade through both a mobile app and a web platform, although these offer a limited set of features.

Many people using Ally Trade are also customers of Ally Bank, benefiting from the smooth integration between the platforms. The service has 24/7 customer support, making it a reliable choice.

One downside is the lack of access to fractional shares, and their research tools aren’t as extensive as other platforms.


Firstrade

Firstrade is a broker offering $0 commission on both stock and ETF trades, as well as options trades. They provide four trading platforms, including a mobile app and one designed specifically for options.

This makes Firstrade particularly good for options traders and international investors.

A standout feature is their Options Wizard, which assists traders by analyzing strategies along with potential gains and losses.

Another perk is that Firstrade accepts clients from many countries. However, they pay low interest on cash that isn’t invested, and their customer support hours are shorter compared to other brokers.


Picking the Right Online Broker for You


Trade Costs

When thinking about an online broker, checking out the trade costs is smart. Some brokers might charge you for buying and selling different investments.

Here’s a quick rundown:


  • Shares
    : Mostly, brokers won’t ask for fees when you buy or sell shares. But a few might, so it’s good to check.

  • Options
    : If you want to trade options, know that there could be fees. These include a choice fee, maybe around $1 per option, or even no fee at all if you pick the right broker.

  • Funds
    : There might be charges if you buy mutual funds. Avoid these by selecting a broker that provides no-cost fund transactions.

  • Exchange-Traded Funds
    : You can often buy ETFs without fees, just like stocks. It helps to verify with your broker.

  • Crypto Coins
    : It’s becoming common for brokers to let you trade cryptocurrencies. Watch out for any hidden costs here.

  • Treasury Notes
    : If you’re interested in bonds, certain brokers might not charge anything for buying U.S. Treasuries.


Consistent Performance

Thinking about a broker’s consistency is another important step. Some have been around for years and have a lot of experience. Others are pretty new in the field.

New ones still need to meet specific rules and do what they’re supposed to. If it’s a big deal for you to have an established firm, a well-known company might be your best bet. For those comfortable with fewer features, a newer or simpler platform could be enough.


Service Charges

Various charges might pop up with different brokers. These can include things like:

  • Fees for moving stocks to a different account.
  • Possibly being reimbursed for transfer fees by your new broker.
  • Common charges to watch for: yearly fees, inactivity charges, platform fees, and additional charges for research or information.

It’s important to try minimizing these charges. Some fees might be cut by picking a broker that simply doesn’t impose them.


Trade Expenses and Dealings

For many investors, the expenses related to trading don’t vary much between brokers. This is particularly true for casual traders.

Yet those who trade frequently should be mindful of how a broker handles their transactions. Brokers with outstanding execution may ensure your requests are completed effectively, sometimes saving money.


Resources, Learning, and Features

Finding an online broker that offers learning resources is beneficial for beginner investors. Resources can include live classes, how-to guides, and videos.

Learning doesn’t stop there—many brokers also provide insights into advanced strategies. Features such as fractional shares also allow people to invest smaller amounts. This can aid in strategies like regular investments over time.

For traders needing more advanced tools, some brokers offer detailed platforms and extra analytics. If these aren’t crucial for your needs, it’s wise to bypass any costs for these services.


Special Offers

You’ll often find brokers presenting enticing offers, like a cash reward if you deposit a certain amount. While such promotions might catch your eye, they shouldn’t be the deciding factor.

A longer-term perspective is important since fees can eat away any bonus or savings received initially. If torn between a couple of brokers, a special deal might tip the balance in one’s favor.


Changing Your Online Broker

Switching to a different broker doesn’t have to be difficult. It can usually be wrapped up without leaving your home. Here’s a simple guide to move your investments to a new online broker:


Step 1:

Gather your most recent account statement from your current broker. With this in hand, sign up for a new account with the broker you’re interested in. 

You’ll need some basic details like your address, income, date of birth, and Social Security number.


Step 2:

Start the transfer process with the new broker. 

Typically, this involves filling out an online form that kicks off an ACAT (Automated Customer Account Transfer). 

Keep your account statement nearby for details like your previous account number. This helps the new broker verify whether your stocks, ETFs, or mutual funds can move directly without selling. 

If a specific investment isn’t supported, selling it and then transferring the cash is an option.


Step 3:

Be patient. Transfers can take up to a week. The brokerage firm will provide a more precise timeline. 

Once everything is set and done, you’ll get a notification and can start trading in your new account.


Friendly Reminder:

Ensure the new account type matches the old one. A standard taxable account should move to another taxable account, while retirement accounts need to remain the same, like an IRA going to an IRA. This keeps everything aligned for tax purposes.


Common Questions


What is a Broker Account?

A broker account is a lot like a bank account, but with more choices. 

Once you put money into it, you can buy things like individual stocks, mutual funds, and ETFs. These are different from what you’d find in a regular bank account. 

Sometimes these accounts are called taxable accounts because the income you earn from investments might get taxed each year.


Which Online Broker Account Should Someone Choose?

When picking an online broker account, you generally choose between a regular taxable account and a retirement account like an IRA. 

If saving for retirement, a retirement account is usually the way to go. However, there might be penalties for taking money out early. 

For shorter-term goals, a regular broker account could be better.


How Much Money is Needed to Start a Brokering Account Online?

You don’t need a lot of money to start. Many online brokers have no minimum amount required to open an account. 

All you really need is enough to buy at least one share of a stock or a fractional share if your broker offers that option. 

Exchange-traded funds (ETFs) are another option if you’re investing smaller amounts. With ETFs, you can buy just one share, and some brokers even allow you to purchase fractional ETF shares.


What’s the Difference Between Full-Service and Online Brokers? Which is Better?

The main difference between full-service brokers and online brokers is the level of service and the cost. 

Full-service brokers often offer a range of services beyond just buying and selling, like giving advice on taxes and investments. But they usually charge more for these services, which can reduce your long-term profits.

For people with more cash than time, full-service brokers might make sense. Most folks, though, might save money by using an online broker. You can buy and sell stocks on your own through their platforms without paying commissions.


Is the Cheapest Broker Always the Best Broker?

While saving money is important in stock trading, the cheapest option isn’t always the best. 

Many brokers offer free trades for stocks and ETFs, and a few have also removed fees for options contracts. 

It’s also important to consider the range of investments and quality of research available. Access to good trading tools might matter more than saving money.


Is Money Safe with Broker Companies?

Yes, your money is insured, but only if a broker or investment company goes bust. 

SIPC insurance can cover up to $500,000 total, which includes $250,000 for cash. This type of insurance does not protect against losses in investment value.


How Soon Can Someone Begin Trading with an Online Broker?

After setting up your broker account, you’ll need to put money into it or transfer funds to start trading. This process typically takes a few days. If you’re moving investments rather than just cash, it could take longer.

Some brokers let you start trading even before the money fully clears.